Privacy Policy

Information We Collect

We collect information to provide you with a better shopping experience, fulfill your orders, and improve our services.

Information You Provide Directly

• Account information (name, email, mobile, encrypted password, optional DOB/gender)
• Shipping and billing addresses, pin code, alternate contact numbers
• Payment method and partial card details (last 4 digits only, for reference)
• Customer support emails, reviews, feedback, and social media interactions
• Order history, wishlists, and preferences

We do not store complete credit/debit card numbers or CVV details. All payment transactions are processed through secure, PCI-DSS compliant payment gateways.

Information Collected Automatically

• Device and browser information (IP, OS, browser, screen size)
• Usage data (pages visited, products viewed, click patterns, referral source)
• Cookies and tracking technologies (session, persistent, analytics, advertising)
• Approximate location based on IP; precise location only with your permission

Information from Third Parties

• Social login providers (Facebook, Google, Instagram)
• Payment processors (Razorpay, PayU, Paytm, CCAvenue)
• Fraud prevention services

How We Use Your Information

• Order fulfillment: process shipments, send confirmations, handle returns, verify COD, prevent fraud.
• Account management: create and authenticate accounts, remember preferences, manage wishlists.
• Customer support: respond to queries, resolve disputes, improve support quality.
• Communication: transactional emails plus (with consent) promotional offers and recommendations.
• Personalization & analytics: tailor recommendations and improve our website.
• Marketing: targeted ads, retargeting, performance measurement across Google, Facebook, Instagram.
• Legal & security: prevent fraud, enforce Terms, comply with obligations.

How We Share Your Information

We do not sell your personal information. We share data only with trusted partners who help us run our business:

• Logistics: Delhivery, Blue Dart, Ecom Express, India Post
• Payments: Razorpay, PayU, Paytm, CCAvenue
• Technology: AWS, Google Cloud, SendGrid, Mailchimp, MSG91, Twilio
• Analytics & marketing: Google Analytics, Hotjar, Facebook, Google Ads
• Support tools: WhatsApp Business, Freshdesk, Zendesk

We may also disclose information in response to legal requirements, business transfers (mergers, acquisitions), or with your explicit consent.

Data Security

• SSL/TLS encryption for all data in transit
• Encrypted password storage and tokenized payment information
• Regular security audits, firewall protection, intrusion detection
• Restricted access to personal data and staff confidentiality agreements
• PCI-DSS compliant payment processing; no storage of full card details

Data Retention

• Active accounts: retained while the account is active
• Order and transaction records: 3 years after account closure (legal/tax compliance)
• Customer support communications: 1 year after account closure
• Marketing data: 90 days after opt-out or closure

Your Rights and Choices

• Access & correction: view and update your data in account settings, or request a full copy.
• Data portability: request your data in a machine-readable format.
• Deletion: email support@devaira.in to close your account.
• Marketing opt-out: unsubscribe from emails, reply STOP to SMS, or disable push notifications.
• Cookie management: control cookies via your browser and opt out of Google Analytics / Facebook tracking.

Children's Privacy

Devaira does not knowingly collect information from children under 18 without parental consent. If we discover we've collected data from a child without consent, we will delete it immediately. Parents may contact us at support@devaira.in to request deletion.

Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours of becoming aware, explain what data was affected and the steps we're taking, provide guidance on protecting yourself, and report to authorities as required by law.

Grievance Redressal

If you have concerns about how we handle your personal information, reach our Grievance Officer. We'll acknowledge your request within 48 hours and aim to resolve it within 30 days.

• Email: support@devaira.in
• Phone: +91 7778817758